Northern Illinois University

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Northern Illinois University

The Northern Illinois University College of Business combines the connected community of a small, private college with a world-class reputation and resources. They are among the top universities in the nation for diversity and overall academic education. NIU offers a blend of high-quality instruction and collaborative, hands-on learning opportunities. The NIU MBA Programs have a deep connections with over 300 firms in Chicago and the suburbs, from Fortune companies to entrepreneurial startups.

Design Features

We are the agency of record for Northern Illinois University College of Business, MBA and Executive MBA programs. We have created wildly successful digital advertising campaigns to recruit new MBA candidates. In our first year’s campaign we increased leads by 1200%. These campaigns include digital ads, social media calendars, video production and video ads, Geofence, OOH and OTT advertising purchases.


The numbers

Northern Illinois University’s in-person MBA and Executive MBA programs had been losing student numbers for years. They brought GMCI in with all new ad campaigns and landing pages. We scaled up with Meta, Linked In, Tik Tok, Google and affiliate paid advertising that all led to targeted landing pages and custom sales funnels. We also created Geofenced, OOH, OTT and digital video campaigns to capture new interested students where they live and work. In Q2 & 3 their leads increased over 4000% and their enrolled student population doubled in the first year.
  • Online leads increase 4000%
  • CPC reduction 77%
  • Student enrollment Increase 100%

Ad Clicks Q2

Geofence ad impressions Q2-3


Ads run across all platforms

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