Pirates of the Commons
GMCI’s™ team created a riddle-based scavenger hunt that ran off an app each participant downloaded. The app held the participants to a specific restaurant for a period of time in order for the players to enjoy time in the venue and try the food or drinks the restaurant was offering.
There were different challenges at each of the many eateries. From posting team selfies on the mall’s social pages, to uploading photos of contestants eating pizza to the contest app, each team had different challenges to follow.
A Captain Jack Sparrow impersonator lurched around the scavenger hunt field, waiting for contestants to find him for photos, or to answer a question specifically from the app. The local radio station played music as a live remote from the lot and ran play-by-play on the air as the contest ran. A pirate ship full of television and radio personalities rolled across the parking lot for a better view of the playing field, while broadcasting their findings to the Chicagoland listeners. GMCI created this fun for our client through years of PR relationships.
And the Winner Is
Each team was scored with the proprietary custom-built app and winners were awarded their cash prizes. Each team went home with a bag full of mall coupons, freebies and offers from the 80+ retailers in the mall. There was an immediate 70% increase in restaurant traffic after the event finished for the evening.
Event Brite integration with custom designed Piratesofthecommons.com sign up site was created to keep everything organized for the night of the event. Each team was scanned in and given the custom app code to get started on the event.
We created a custom app that was used to run the scavenger hunt that gave each team different clues to attend to at the 12 different restaurants. These apps were timed to keep the teams in the restaurants long enough to eat or have a drink.
GMCI ran all staffing and night of entertainment for Pirates of the Commons each year. We coordinated with local and regional media, Village and city and local law enforcement to run a smooth and fun event.
- Increase in Restaurant Traffic – 70%
- Participating Teams of four – 250
- Social Following – 16,000