Judson University

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Judson University

Judson University is a Christian liberal arts university in Elgin, Illinois, with more than 60 undergraduate majors, minors and pre-professional programs. Judson has used GMCI™ for Google Ad’s campaigns to highlight their degree programs to high school students and parents and transfer in students interested in a Christian education.

The key to success

GMCI™ created a robust digital marketing campaign for Judson University to garner full form-filled conversions and tour scheduling for potential students. We created search, retargeting, look-alike, keyword and video ad campaigns across the internet. We worked in dynamic landing pages offering school tours and virtual tours. Each of these landing pages use Tag Manager for robust analytics. We present these analytic reports through Google Data Studio to show the advertising board the direct conversions.

Judson University

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