Hopkins Grease

Hopkins Grease

Hopkins grease is a 75-year-old multi generational grease recycling company in the Northwest suburbs of Chicago. Their 10-year-old html website no longer was crawlable by Google and desperately needed to be updated. We created them a quick, low-cost website that is backed with powerful SEO, meta tags and regular updates for security.

Design Features

This simple Word Press site was created to highlight the “OG” Grease boys and their specific personality. The grease trucks they use are state of the art, and an important feature for their clientele. We made sure their trucks were the most important part of the page design. Grease recycling is a long-time recycling trade, we made sure the environmentally eco-friendly message was well focused and highlighted throughout the website. We wanted a simple to use contact form that did not have any unnecessary funnels or added click throughs for quick contact.

WordPress Website

Responsive Design

Easy to Use with Full Analytics Tracking

Creative Process

We begin each website design UX/UI engineering process by talking in-depth with our client. Learning their trade, finding their strengths and creating words and images that will motivate potential clients to action.

SWOTT

We discuss the strengths, weaknesses, opportunities, threats and trends in a client’s business in order to move their website to the forefront of their competition. We then work with them to create a marketing strategy that leverages their strengths, opportunities and trends in the industry to build a site that gets results.

SEO

All websites GMCI™ creates have full SEO and SEM integrated into the sites. From Google tags, to captions, metadata, keywords we design to get your website found. Our dedicated team of SEO strategists, content writers, designers, developers and data analysts customize your site to hit top ranking.

Competition Analysis

GMCI™ does a full competition analysis to know what our client’s industry is doing. What the trends in the market involve, how their competition is advertising, what keywords they are using and how their websites work or do not work

Ease of Use

Our team designs website UI with proven standards for ease of use. To make a website easy, understandable and have maximum functionality is at the heart of all of our designs. We can integrate ADA accessibility into any site for compliance and ease of use.

Hopkins Grease Mobile Website
Hopkins Tablet design

User Experience Research

We are experts in user experience design and integration. Our team works in tandem with our clients and their teams to create websites that get results.

Brand Redesign

Our award-winning design team takes branding very seriously. From logo design, style guides and brand standards, to website and print integration, we are a champion for our client’s brand.

Web & App Development

All our website and App designs integrate into any device styles and formats. From iPhone to Android, tablet to desktop, your website will always function for the best user experience.

Hopkins Grease website saw a 200% increase in traffic in the first 90 days. Sales funnel activity and contact form leads were up 35.5%

The numbers

In the first 90 days of the OG Grease Boys website live date, Hopkins grease saw leads jump 35.5% while traffic increased 200%. Their bounce rate plummeted into the single digits and new visitor numbers jumped to 80.7%. Following their behavior flow we could see that most visitors moved from the home page to contact form without dropping. We continue to monitor, back up and update their website monthly to continue increasing their ROI.
  • Session Increase 230%
  • Return Users – 80.7%
  • Conversion Rate Increase – 35.5%

Other Recent Work

Peruse our case studies to see what GMCI's™ superpowers can do to help your business leap to the top of the heap!

LET’s Build something Together

We want to make you the number one business in your market. We do this by investing ourselves in your company, loving your product or service, researching the needs of your consumer, and creating marketing that delivers on target. Send us a note, tell us about your awesome business. We cannot wait to help!