Doctors of Physical Therapy

Doctors of Physical Therapy has 60 clinics with locations in Illinois, Wisconsin and Michigan. We helped DPT move from 8 to 60+ clinics over a 5-year period.

Design Features

Doctors of Physical Therapy has 60 physical therapy store-front locations within Illinois, Wisconsin and Michigan. GMCI™ Creative helped take DPT from 8 to 60 clinics over a 5-year period. We were integral in onboard branding of new and merger clinics. We increased appointments through paid ad words and social marketing campaigns and rebranded every piece of literature and digital branding. We programmed a new website for them that could scale for the fast growth that DPT experienced.

Scale Up Easy

GMCI™ Creative created the Doctors of Physical Therapy website and the DPT Onsite Services website with scalability in mind. As a full marketing consulting firm, we spearheaded acquisition branding from interior office colors and branding to signage, literature, stationary suites and online business registrations and map updates for each new location. GMCI™ straightened out old social media pages creating an umbrella DPTRed presence over each of their 60 locations. We planned and implemented all social media posts, videos, ads and blogs while integrating these campaigns with ad word purchases, landing pages and printed literature.

UX/UI Brand Redesign

Two custom websites have been designed for DPT and their Onsite Services division. Each site was built for scalability and useability. We purposefully built easy-to-use online and in person appointment scheduling software that is trackable for full access ROI.

Social Mess

When we came on with DPT their social media pages were a mess. Each location had a page that was run by who knows? Their Google business pages were running wrong phone numbers, directions to a block away from their actual location, and actually missing clinics. GMCI™ pulled all social and web fingerprints together into one cohesive brand. Each location is now managed under an umbrella brand, and all became right with the world.

Literature Matrix

We fulfill all requests from all clinic literature through Trello project management software. From open house postcards to PT education sheets, we write, design and print all literature for the entire DPT chain. All of this literature has a full nomenclature system and matrix for each location to understand how the piece is used and when it was last updated and printed.

Virtual Appointments

When the pandemic hit, DPT moved immediately to virtual appointments for their clientele. We ran a large digital ad campaign throughout the pandemic shutdowns so that current patients and potential patients knew there was still a way to continue physical therapy from home. These campaigns increased the number of virtual appointments exponentially, helping to keep the Physical Therapists from each location able to work from home.

Video Virus

They are not viral videos, but they are videos, filmed by PT’s, on their own, in their homes, during the pandemic. GMCI™ was able to polish and turn the raw footage into video ads, vBlogs, social posts and website links. These videos kept DPT in the forefront of patient’s minds during the pandemic shutdowns.

Data Studio & Geofencing

GMCI™ runs very robust digital marketing campaigns for DPT. Our monthly ad spend reports and meetings always show true conversions and ROI numbers for real results. We have in-depth analytics on customers and where they are truly coming from. GMCI™ created fully custom ad campaigns for Google, Bing, Facebook, Instagram, Affiliate networks and Compass Geofencing.

Creative Process

GMCI’s™ strategic and tailored design approach allows your business to connect with your customers like never before.

Videos

The numbers

Doctors of Physical Therapy had 8 clinics five years ago and now has over 60 locations. We scaled up their website, their social pages and their internet presence so all locations are found. In Q1 of 2021 there were over 350K searches for our client’s locations. Their google photo presence with images from each location keep their organic search results at the top of the page, above their larger competition.

Search Increase – 73%
Online Appointment Increase – 380%
Literature Pieces – 287

Google Q1 photo views

Geofence ad impressions 2020

Ad Word impressions Q1

Online appointment Conversions Q1

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We want to make you the number one business in your market. We do this by investing ourselves in your company, loving your product or service, researching the needs of your consumer, and creating marketing that delivers on target. Send us a note, tell us about your awesome business. We cannot wait to help!