Brittain’s Express Oil & Lube and Brittain’s Car Wash

Brittain’s Express Oil & Lube is a quick change oil & lube business with a busy service center in Elgin, IL. This is a second-generation business that bases its model on friendly hometown, trustworthy and fast auto services. The attached car wash is an automated exterior wash service with optional towel dry services.

Design Features

Brittain’s has been working with GMCI™ as their marketing agency since 2012. We have fully rebranded the business and helped increase client level continuously through good marketing practices, sound advertising choices, system integrations and improved messaging. We have updated the car wash marketing and design to stay with the changing car wash industry and keep them above their local competition. We run weekly eblasts, SMS messaging, geofence advertising, app and website management, display ads, social media posts and more for Brittain’s. We help the two businesses run a “Tunnel of Terror” haunted car wash for Halloween. This is a fund raiser for the local food pantry that also has become a viral sensation.

Brittain’s Express Oil & Lube and Brittain’s Car Wash

Creative Process

We begin each website design UX/UI engineering process by talking in-depth with our client. Learning their trade, finding their strengths and creating words and images that will motivate potential clients to action.

Small Business Sensation

Brittain’s is a small, locally owned business. The owners know they can call GMCI™ any time, for just about anything. From consulting on changing POS systems, to how to answer a social media question in real time, GMCI™ is here for Brittain’s and their customers.

SMS and the Magic

A customer drives by the car wash, the car wash immediately texts them a coupon that reminds them that they are nearby and now get a deal for stopping in to wash their car. Yes, this is possible through geofence and SMS services set up through GMCI™. These geo services have increased washes by 30% YOY.

Scary Event

The car wash has gone viral for Halloween. GMCI™ helped create the Tunnel of Terror haunted car wash event for charity. Local influencers and national celebrities got in on the scary fun with this haunted event. GMCI™ created videos, print material, signage and social ad campaigns to get the word out. The car wash was packed all weekend!

Dueling Websites

Even though the two businesses both say Brittain’s, they have different logos and different styles. With the website design, we decided to have a similar look for online recognition. Our team designed the website UI with proven standards for ease of use. To make a website easy, understandable and have maximum functionality is at the heart of all of our designs. We can integrate ADA accessibility into any site for compliance and ease of use.

Can I get a coupon?

In the oil change and car wash industry, coupons are still king. We strategically focus all of their coupons looking at ROI, budget considerations and return acquisition probability to increase traffic and return customers.

Brand Redesign

Our award-winning design team takes branding very seriously. From logo design, style guides and brand standards, to website and print integration, we are a champion for our client’s brand.

Videos

The numbers

Brittain’s Express Oil has increased its car count by 23% since marketing through GMCI™. Continued focus is on upsell through add on services. Upsell services have increased 68%. The car wash counts have increased 39% and over 1000 cars have signed up for the Brittain’s Clean Car Club, their new unlimited monthly washes program.

Searches for “Car Wash Near Me” with Brittain’s as the number 1 slot – 98%
Searches for “Great Oil Change” with Brittain’s as the number 1 slot – 87%

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Return customer rate

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Car count increase

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Upsell services increase

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