Algonquin Commons
Algonquin Commons
Design Features
GMCI™ custom designed and programmed the Algonquin Commons Lifestyle Center website with a curated back-end API that pulls in all national retailer coupons and sales information for customer retention. Each retailer/tenant has custom photography for their individual subpages with space for help wanted ads and special offers. The events section of the site offers direct access to social media run special events and contests.
Creative Process
GMCI’s™ strategic and tailored design approach allows your business to connect with your customers like never before.
Commons Coupons
A custom API was installed on the commonscoupons.com site for national retailer coupons and sales options to automatically upload to the website. There is also a user interface back end system that individual retailers can sign in and create their own coupons and ads for the site.
Leasing Ads
The leasing pages on the Algonquin Commons website are attached to a full slate of Google Search and Google Ads. GMCI™ created a long-term online ads campaign to lead potential lease agents and tenants to the MidAmerica leasing information at the mall.
Events at Algonquin Commons
A stand-alone url was created for all mall events. From Wonderland Windows contests to art installation call for entries and a virtual marathon, these events were linked to their own SEO, the mall’s social media feeds, geofence and online advertising and the main website for a robust web presence.
Delicious Ads
Each of the nine restaurants at Algonquin Commons are attached to a long-term online ads campaign based in search. Looking for “pad thai near me” Algonquin Commons’ tenant Thai Wan Thai will show for their potential customers. GMCI™ created fully custom Ads campaigns for each of the restaurants at the center.
Brand Redesign
GMCI created a clean, easy to use merchant center in the Algonquin Commons website. Each tenant/retailer has a page of their own with full tenant description, custom photography, hours of operation, address and phone number. Each tenant could also house help wanted ads in these pages and sales and specials.
App Development
A custom app was created to complement the full website design and construction. The app links to the mall-wide wi-fi and the API rich Commons Coupons site. The app also allows GMCI™ to create branded content through direct to their phone SMS and MMS text options to keep shoppers in the know on the latest offers and sales.
Social Integration
Each social channel is integrated into the mall website through live feed options with inbound and outbound links to Facebook, Instagram and Twitter.
The numbers
The shutdown of all retail in 2020 increased web traffic to the mall’s website by 800% and jumped subscriptions to the center’s eblast list by 3000%. Once the center was back open, GMCI ran geofence Welcome back ads that had an 80% conversion rate over the month. Since full reopening, the mall bell counts are up 2200% in Q2, 2021.
- Conversion Rate – 80%
- Return Site Users – 77%
- Social Following – 16,000
