Branding Design
Logos
We want to make you the number one business in your market! This is done by investing ourselves in your company, loving your product or service, researching the needs of your consumer, and being able to create marketing that delivers on target. We know our job at GMCI™ is to help you grow a prosperous business.
School District
U-46
School District U-46 has been a client since 2000. We are also a certified vendor of the Chicago Public School System since 2020, and Northern Illinois University’s Masters Programs. We have created over 100 logos for individual programs at U-46 including all of the branding and marketing for their Alignment Collaborative. The Alignment works with community partners, District-wide advisory councils, business partners, municipalities, organizations and agencies, places of worship, colleges and universities, and other groups. This helps raise achievement in students and helps keep graduating students local and ready for the workforce. We also started on the ground floor with the District’s Educational Pathways programs, helping them create full branding for each of the career pathways along with clear, concise brand messaging, landing pages, videos, display booths and class catalogues. In addition, we have worked with the Northern Kane County Region to build their pathways programs.
GMCI worked in concert with Kane County to create these important logos for signage along the protected farmlands of the County. Kane County has a long history of public policy efforts focused on its unique agricultural and rural landscape. The County was the first to approve a Farmland Protection Ordinance, permanently protecting over 40 farms and 6,000 acres from development. This logo signifies the land and where protections are awarded and the proclamations and resolutions guarding these acres.
Since 2001 these 6000 acres have been permanently protected in Kaneville, Big Rock, Virgil, Burlington, Plato and Campton Townships. The Kane County Board and the Federal Farm and Ranchlands Program have invested over $ 32.6 million dollars to create Agricultural Conservation Easements to insure agriculture continues in perpetuity. GMCI Creative was honored to be able to create the brand image and recognition for this important program.
We have been creating logo and brand guides for over 30 years. Our style and brand guides and logos are still in use by the Chicago Cubs baseball team 30 years after we created the brand. The “new” 1994 Cub and C were created by Kim Gilmore, President of GMCI Creative, for Major League Baseball and are still in use to this day. We created the logo mark, all uniform styles, alternative use logos and brand standards for the Chicago Cubs new logo. In the same year, we were tasked with creating the Major League Baseball 125th Anniversary logo, the Chicago Cubs Convention and Cubs Care logos. All of these logos are still in use, and following our brand standards to this day.
KANE COUNTY
FABULOUS FOX! WATER TRAIL
A NATIONAL WATER TRAIL
In 2022, GMCI was retained to help Kane County, Illinois create a turnkey marketing plan for the Fabulous Fox! Water Trail that can be used in all seven counties along the Trail. This included, one-on-one interviews with municipalities, park districts, forest preserves, organizations and other partners within the segment. It also included surveys and a brand summit with SWOTT analysis. These events were attended by the principal agents of Kane County municipalities, water shed partners and 5 Convention and Visitors Bureau Directors.
From here, GMCI developed a full marketing plan with budgeting and creative for websites, social media, print and video messaging. This plan will now be emulated by the other segments of the Fabulous Fox! Water Trail. Our full marketing plan was a piece of the group’s application to the US Department of the Interior for designation as a National Water Trail.
The Fabulous Fox! Water Trail was granted designation as a National Water Trail in June of 2023 by the Secretary of the Interior. With GMCI’s assistance, Kane County Was also awarded the Tourism Attractions and Festivals Grant from DCEO as part of the Route 66 & Local Tourism Marketing Grant Program. GMCI will be managing this substantial marketing and advertising grant through 2024.
Balanced Environments
Balanced Environments, Inc. (BEI) is an award-winning, full-service landscape design build company with 5 locations in the upper midwest. They work with municipalities, commercial property owners and homeowners associations to design and main huge corporate campuses, parks and neighborhoods. GMCI is the advertising agency of record for this $40 million a year company. We created their website from scratch to highlight the beauty of their work and the breadth of their client base. We work with BEI to provide marketing and advertising services from a granular level up to and including ad buys, sales and marketing retreats and focus groups.
Doctors of Physiscal Therapy
Doctors of Physical Therapy has 60 clinics with locations in Illinois, Wisconsin and Michigan. We helped DPT move from 8 to 60+ clinics over a 5-year period.
Algonquin Commons
Algonquin Commons is an outdoor lifestyle center in Algonquin, IL. GMCI does all of the marketing for their 60+ stores and 12 restaurants.
Kleins
The Brawn Behind your Brand
We are your team
